The Vault

From modest beginnings in 1982, Pandora was established by the goldsmith P. Enevoldsen and his wife in Copenhagen, Denmark. They often traveled to Thailand in search of jewelry for importing, and as demand for their wares increased, the company focus shifted to the wholesale business.

In 1987, the company discontinued its retail activities, hired Lone Frandsen as a designer, and began to focus on creating a unique jewelry brand. In 1996, Lisbeth Larsen, goldsmith and designer, joined the company and, together with Lone has played a key role in defining Pandora’s signature style.

In 1999, the world was introduced to Pandora’s ever-popular charm bracelet on the Danish market. Consumers quickly embraced the concept, and this stunning line grew hand in hand with the increase in demand. Pandora has gone from a two-man business 25 years ago, to a team of 35 at its head office in Copenhagen, a team of more than 100 employees servicing North America, and 1,000 workers at Pandora Productions, its factory in Thailand.